About us

Bradley demonstrates how pragmatism and a passion for environmental issues can open up new avenues. Early on, he sensed that the university’s heavily theoretical focus didn’t align with his desire for direct, practical impact. He yearned to take action himself rather than just reading about solutions in books.

Entrepreneurship was a way of life in his family, a natural response to problems. This approach deeply inspired Bradley. He didn’t want to rely on the actions of others or wait for changes to come from outside. He was driven to take action himself, to seize the initiative, and to implement his own ideas. So, he lived by the motto: We have to start somewhere.

When he founded PLAN-B NET ZERO, it was more than just a business idea. It was his response to the sluggishness of traditional activism methods in addressing environmental issues. Despite his youthful age and his membership in Generation Z, often known for its digital activism, Bradley opted for a more practical and direct approach to contribute to climate protection.